This will prevent your whitepaper design from looking cluttered.
#WHITE PAGES. HOW TO#
Take this eye-catching hiring strategy white paper example it uses dramatic images, colors, layouts, and icons to elevate its content to another level.ĬREATE THIS WHITE PAPER How to format a white paper with design in mind: As with any type of content - from writing blog posts to making presentations to crafting ebooks -a lot of your white paper’s success comes down to the design.
If it doesn’t have an appealing design, your white paper probably isn’t going to work as well as you want it to. How to write a white paper that people will actually read?
#WHITE PAGES. PLUS#
Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims. A white paper should be long enough to cover the concept or problem at hand. Typically, white papers are around 3 to 20 pages long. According to the Demand Gen 2018 Survey Report, 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions. White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic - when the white papers are actually interesting.
#WHITE PAGES. PDF#
These documents also are best in the PDF file format this is the easiest way both to share them online and to have them printed. In that case, it’s best to stick to a letter-sized page, whether in portrait (8.5×11) or landscape (11×8.5). White papers can be formatted in any number of ways, but depending on your industry, you may want to consider formatting your white paper for printing on standard printers.
In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper.įor more information, check out our post: What is a White Paper? 15+ White Paper Examples to Get Started What is the format of a white paper? White papers are also research-based and widely considered to be a valuable resource. They’re designed to solve a specific problem for readers and build brand trust in the process. Unlike ebooks, which may address a broader scope of topics, white papers have a singular focus. The two men on the cover could easily be a manager speaking with one of his team members. Let’s revisit the B2B white paper example on employee engagement. Use a photo that reflects the theme of your white paper, or create a visual using diverse icons. Like the cover of a book, a captivating cover page will entice people to open it and read further.Īt first glance, your readers should have an idea of what the white paper will contain. Create an eye-catching white paper cover pageĭon’t underestimate the effectiveness of an eye-catching cover page. (If you haven’t written it yet, here’s a white paper writing guide you should definitely check out!)īut how do you make the most out of a business white paper template like the one above? Let’s take a look at some design tips you can apply: 1. Now, if you already have a draft of your white paper content, you can just copy and paste it to a template you like.
A staffing consultancy firm could create a business white paper like this one to demonstrate their expertise. This business white paper template discusses the importance of employee engagement and different strategies to optimize engagement in a company. Sign up is always free, as is access to Venngage’s online drag-and-drop editor.
#WHITE PAGES. FREE#
Just so you know, some of our templates are free to use and some require a small monthly fee.
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